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Coke Sets Goal Of Recycling All Bottles Sold In U.S.

Coca-Cola will help build a $45 million plastics recycling plant in South Carolina and has set a goal of having every bottle it sells in the U.S. recycled or reused, Forbes reports. The company estimates about 10 percent of its plastic bottles are recycled now. It has not set a date for reaching the...

Posted to Area51 (Weblog) by Anonymous on 09-06-2007
McDonald’s Climate Pledge Promo Crashes Japanese Govt Website

A Japanese government website crashed Wednesday as people visited the site to take advantage of a McDonald's offer for a half-price Big Mac in exchange for pledging to fight global warming, AFP reports. People had to download a form from the environment ministry's website and check off ways they...

Posted to Area51 (Weblog) by Anonymous on 09-06-2007
Will Companies Ditch Face-To-Face Meetings For Video Conferencing?

With air-related travel by Ceres' staff doubling to more than 475,000 miles last year,Mindy Lubber, president of Ceres, writes in a Worldchanging article that, "We could buy carbon credits, of course, but why not cut to the chase and replace unnecessary flying with conference calls or, better...

Posted to Area51 (Weblog) by Anonymous on 09-06-2007
Disney Adds 3 Resorts To Florida Green Lodging Program

Three Walt Disney World resorts have been added to the Florida Green Lodging Program, bizjournals reports. The program is a voluntary state initiative that......( read more )

Posted to Area51 (Weblog) by Anonymous on 09-06-2007
Nestle Waters’ CEO Counters Bottled Water Criticism

Kim Jeffery, president and CEO of Nestle Waters North America, has written an opinion piece for Hearst Newspapers countering recent criticism of the bottled water industry. "Those who propose bans on bottled water don't acknowledge that bottled water represents less than one percent of the municipal...

Posted to Area51 (Weblog) by Anonymous on 09-05-2007
Microsoft, HP, Dell Perceived As Greenest Tech Brands

Green or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration, according to a survey by Ipsos. When consumers were asked to rate the importance of each of six green practices in influencing their Tech purchase preferences...

Posted to Area51 (Weblog) by Anonymous on 09-05-2007
Wells Fargo Bankers Sport ‘Windmill’ Pins

Wells Fargo has launched a green marketing campaign in Washington State that offers rebates on Energy Star-rated appliances, reward points redeemable in renewable energy certificates, $10 for switching to online statements and bill pay, and shopping totes for customers who meet with a......( read more...

Posted to Area51 (Weblog) by Anonymous on 09-05-2007
BT Aims For More Efficient Data Centers

BT's data center chief Steve O'Donnell says the company is consolidating many of its systems onto VMware and Solaris containers to physically reduce the number of servers, according to an IT Week interview. "Rather......( read more )

Posted to Area51 (Weblog) by Anonymous on 09-05-2007
Chevron, The Economist Launch Online Energy Game

Chevron and The Economist Group have launched an online game, Energyville, that looks at the economic, environmental and security opportunities and trade-offs associated with different energy sources. Spanning a period from present day to 2030, players manage the energy supply for a growing city through...

Posted to Area51 (Weblog) by Anonymous on 09-05-2007
Coke Lightens Up PET Bottles

On the heels of releasing its corporate responsibility review, Coca-Cola has announced a newly designed 20-ounce polyethylene terephthalate contour bottle for all of its Coca-Cola brands. The new bottle has added texture, a shorter cap, and an embossed Coca-Cola logo. The bottle’s......( read more )

Posted to Area51 (Weblog) by Anonymous on 09-05-2007

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