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  • Coke Sets Goal Of Recycling All Bottles Sold In U.S.

    Coca-Cola will help build a $45 million plastics recycling plant in South Carolina and has set a goal of having every bottle it sells in the U.S. recycled or reused, Forbes reports. The company estimates about 10 percent of its plastic bottles are recycled now. It has not set a date for reaching the...
    Posted to Area51 (Weblog) by Anonymous on 09-06-2007
  • McDonald’s Climate Pledge Promo Crashes Japanese Govt Website

    A Japanese government website crashed Wednesday as people visited the site to take advantage of a McDonald's offer for a half-price Big Mac in exchange for pledging to fight global warming, AFP reports. People had to download a form from the environment ministry's website and check off ways they...
    Posted to Area51 (Weblog) by Anonymous on 09-06-2007
  • Will Companies Ditch Face-To-Face Meetings For Video Conferencing?

    With air-related travel by Ceres' staff doubling to more than 475,000 miles last year,Mindy Lubber, president of Ceres, writes in a Worldchanging article that, "We could buy carbon credits, of course, but why not cut to the chase and replace unnecessary flying with conference calls or, better...
    Posted to Area51 (Weblog) by Anonymous on 09-06-2007
  • Disney Adds 3 Resorts To Florida Green Lodging Program

    Three Walt Disney World resorts have been added to the Florida Green Lodging Program, bizjournals reports. The program is a voluntary state initiative that......( read more )
    Posted to Area51 (Weblog) by Anonymous on 09-06-2007
  • Nau Delivers $60,000 To ‘Partners For Change’

    Outdoor apparel company Nau's business model lets customers donate five percent of the purchase price of products bought to a nonprofit organization. This month......( read more )
    Posted to Area51 (Weblog) by Anonymous on 09-06-2007
  • Corporations Green Up Office Space

    In order to green up its real-estate portfolio, which totals 92 million square feet world-wide, Citigroup has taken an inventory of energy use of all of the company's buildings, adopted power-saving measures such as turning off escalators in lobbies, and is redesigning its bank branches to include...
    Posted to Area51 (Weblog) by Anonymous on 09-06-2007
  • Nestle Waters’ CEO Counters Bottled Water Criticism

    Kim Jeffery, president and CEO of Nestle Waters North America, has written an opinion piece for Hearst Newspapers countering recent criticism of the bottled water industry. "Those who propose bans on bottled water don't acknowledge that bottled water represents less than one percent of the municipal...
    Posted to Area51 (Weblog) by Anonymous on 09-05-2007
  • Microsoft, HP, Dell Perceived As Greenest Tech Brands

    Green or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration, according to a survey by Ipsos. When consumers were asked to rate the importance of each of six green practices in influencing their Tech purchase preferences...
    Posted to Area51 (Weblog) by Anonymous on 09-05-2007
  • Reckitt Benckiser Ads Detail Green Advantages Of Dishwashers

    Ads for Reckitt Benckiser's automatic dishwasher detergent brands contend that consumers could save water and energy by using a dishwasher rather than washing dishes by hand, The New York Times reports. A German TV ad says that consumers can reduce water use 85 percent with a dishwasher, according...
    Posted to Area51 (Weblog) by Anonymous on 09-05-2007
  • Wells Fargo Bankers Sport ‘Windmill’ Pins

    Wells Fargo has launched a green marketing campaign in Washington State that offers rebates on Energy Star-rated appliances, reward points redeemable in renewable energy certificates, $10 for switching to online statements and bill pay, and shopping totes for customers who meet with a......( read more...
    Posted to Area51 (Weblog) by Anonymous on 09-05-2007
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